Everything you need to know about digital marketing for small business

Digital marketing, also known as online marketing, involves publishing online marketing communications, promotions and digital adverts to connect with customers. It can include email, social media, and web-based ad banners. 

Using the best CRM software can be a good starting point with digital marketing, helping develop customer relations and establishing what connections they may have with your firm. From there, you can use targeted marketing for specific interests.

What does digital marketing do?

woman giving presentation on digital marketing

Digital marketing transposes standard marketing into the online world (Image credit: Pexels)

Digital marketing is the natural evolution of traditional marketing. While the latter focuses on magazine ads, billboards, and direct mailings, digital marketing uses online video, website adverts, search engine marketing, and much more.